The JDPN Glossary for the Jewelry Industry
PEOPLE WITH WHOM DESIGNERS WOULD WORK

Buyer - Representative of a retail concern who buys product wholesale from a vendor/manufacturer. Jewelry buyers often attend trade shows to look at product. 

Marketer - Usually specializing in analyzing the market for a given company and often specifying what jewelry will be created. 

Merchandiser - Decides how a product is to be sold - i.e. display, catalogue creation, in some companies creating the line itself. 

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